Korean beauty has long influenced the global skincare industry, but the clinical side of K-beauty is now making its mark in the West. Dr. Eunice Park, a facial plastic surgeon and founder of AIREM, is at the forefront of this movement, introducing advanced Korean aesthetic treatments to the U.S.
Dr. Park’s approach moves beyond the well-known 10-step skincare routine, focusing on clinical-grade innovations like exosome therapy and laser stacking. Exosomes, derived from human stem cells, are gaining attention as “skin boosters” that encourage cellular regeneration—an approach already mainstream in Korea, where clinics perform thousands of such treatments annually.
One of the key concepts Dr. Park is bringing to the West is “treatment stacking,” a Korean philosophy that prioritizes gentle but frequent treatments rather than single aggressive procedures. In Seoul, medical spas offer regular, multi-modal treatments as part of a holistic self-care routine, unlike the Western approach, which often spaces procedures months apart. At AIREM, Dr. Park incorporates this methodology through treatments like the HydraDome facial and Fadeaway pico laser therapy, designed for consistent, long-term results.
Beyond skincare technology, Dr. Park’s philosophy is rooted in the Korean principle of gwallee, which emphasizes self-care as a balance of physical, emotional, and mental well-being. Inspired by wellness hubs like Chaum Life Center, she integrates meditative tea ceremonies and sound therapy into her practice, creating a space where aesthetics and wellness converge.
With the rising popularity of exosomes, regenerative therapies, and holistic beauty practices, Dr. Park’s work highlights the growing shift in Western aesthetics—from transformation to enhancement. As Korean medical aesthetics continue to influence global beauty trends, the line between skincare and regenerative medicine is becoming increasingly blurred.
